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Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
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There is quite a difference in the rankings on Instagram for the top dating brands.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
We’re continually watching how brands are taking advantage of Facebook’s favored format, video.
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Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.
Many of the dating brands used links to share their owned content or blogs.